Erin's Pet Day Care

Overview:
Erin’s Pet Day Care offers nurturing care for animals in a peaceful, nature-inspired setting. The business needed a warm, approachable brand identity that reflects trust, affection, and a love for furry companions.

Visual Language:
This branding system builds an organic and welcoming atmosphere through:

• Logo Design – a hand-drawn illustration of a dog and cat curled together, symbolizing companionship and gentle care

• Colour Palette – grounded in bright and soft greens (#00a651, #73a562) and white to evoke nature, freshness, and serenity

• Typography – pairing “Super Serra” for expressive character with “Avenir LT Std” for clean, modern legibility

• Graphic Elements – leaf motifs and garden-inspired icons for use across signage, digital posts, and pet report cards

Application:
The branding system is designed to scale across both print and digital, with flexibility in layouts and assets for:

• Business cards

• Social media graphics

• Invoice and register form

• Pet report or take-home sheets for daily updates

Creative Intent:
I wanted every visual element to echo Erin’s ethos: kind, calm, and connected to nature. The soft illustrations, nurturing motifs, and rounded typography invite trust at first glance making pet parents feel reassured and seen.

My Role:
I collaborated closely with Erin to understand her values and translated that into a full brand kit from concept sketches and palette exploration to final logo and collateral layouts.